NOMA — Objects of Attention
Ordinary objects. Extraordinary time spent looking.
An image begins
with attention.
A new collection of functional objects called for imagery with weight, wit, and room around it. No elaborate staging, just surfaces that speak quietly to one another.
We developed a visual system around warm shadow, thoughtful cropping and a restrained material palette. It moves effortlessly between product detail and campaign-scale images.
- CLIENT
- Noma Objects
- COMMISSIONED BY
- Noma Objects / campaign creative team
- FORMAT
- Brand campaign / still life
- PHOTOGRAPHER
- Imogen Voss
- DATE
- Autumn 2025
Notes from
the shoot.
Every photograph began with a physical arrangement, not a digital comp. We held cards against daylight and rebuilt each setting until the balance was right.
Material is never neutral. A small shift in the angle of brass against stone can become the whole image.
Photography — Imogen Voss & Halcyon Frame
Commission — Noma Objects / campaign creative team
Production — Halcyon Frame Studio
© 2025 Halcyon Frame